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Course Details

Marketing I

This course is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Software: MS Word.


CRN
Fee
60+
Day
Date
Time
Instructor
Location
Status

Marketing I

3588

$410.55

$347.55

JAN 14-APR 22

Distance, OL


Marketing I

3998

$410.55

$347.55

FEB 03-MAY 12

Distance, OL


Questions?
Call Distance Education
(888)569-2547, ext 2185
distance@loyalistcollege.com