1. Browse
  2. Shopping Cart
  3. Personal Info
  4. Payment
  5. Confirmation

Course Details

Marketing

This course is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Software: MS Word.


CRN
Fee
60+
Day
Date
Time
Instructor
Location
Status

Marketing

7038

$410.05

$347.05

MAY 10-AUG 16

Distance, OL


Marketing

7401

$410.05

$347.05

JUN 01-SEP 07

Distance, OL


Questions?
Call Distance Education
(613)969-1913, ext 2185
distance@loyalistcollege.com