1. Browse
  2. Shopping Cart
  3. Personal Info
  4. Payment
  5. Confirmation

Course Details

Marketing I

This course is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Software: MS Word.


CRN
Fee
60+
Day
Date
Time
Instructor
Location
Status

Marketing I

7452

$410.55

$347.55

JUN 03-SEP 09

Distance, OL


Marketing I

7055

$410.55

$347.55

MAY 14-AUG 20

Distance, OL


Questions?
Call Distance Education
(888)569-2547, ext 2185
distance@loyalistcollege.com