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Course Details

Marketing for Supply Chain Management

Throughout this course, students will learn the basics of marketing beginning with an examination of what constitutes marketing and how new marketing opportunities are identified. Students investigate key concepts related to supply chain management including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students learn how to segment markets, develop positioning strategies, and prepare basic marketing plans involving product or service issues, pricing, distribution and communications strategies. Environmental analysis is stressed throughout the course, as is the role of technology and strategic planning as they relate to supply chain management.


CRN
Fee
60+
Day
Date
Time
Instructor
Location
Status

Marketing for Supply Chain

3895

$390.18

$331.38

JAN 14-APR 22

Distance, OL


Questions?
Call Distance Education
(888)569-2547, ext 2185
distance@loyalistcollege.com